Thursday, January 13, 2005

MSM is dead

We don't like to get political here at FKD, but there is analogy between the Rathergate scandal, on the one hand, and the approach of MSM newspapers and certain websites to UCLA football on the other.

Legacy media, and certain websites that have become a part of it, are used to being listened to simply because they have been around for a long time. At least longer than us.

You can see the same thing going on here. It used to be that Bob Toledo complained about the anonymity of message board posters. Now message board posters whine about the anonymity of your hard working Pajamahadeen here at FKD.

The MSM rose because it had a monopoly. And it fell because it lost that monopoly.

Let me repeat that: The MSM rose because it had a monopoly on information.

[snip]

In one of his "Making of the President" books the liberal but ingenuous Teddy White famously said of 57th Street in Manhattan that when he stood there he was within a stone's throw of all the offices in which all of American media was busily churning out its vision of The News. Churning it out were a relatively small group of a few hundred liberals who worked and mostly lived on an island off the continent; they told that continent not only what it should be thinking about but how it should be thinking of it. (I think the New York Times unconsciously echoes this old assumption in their television commercials in which an earnest, graying, upscale dunderhead says the New York Times surrounds a story and gives him new ways to think about it. Doesn't it just?)

[snip]

All this has been said before but this can't be said enough: The biggest improvement in the flow of information in America in our lifetimes is that no single group controls the news anymore.


You can complain now, and your complaints can both register and have an impact on the story, as happened with bloggers and Rathergate. You can be a part of the story if you find and uncover new information. You can create the story, as bloggers did in the Trent Lott scandal. American journalism is no longer a castle, and you are no longer the serf who cannot breach its walls. The castle doors have been forced open. Other voices have access. Bloggers for instance don't just walk in and out, they have offices in the castle walls.

Is there a difference between the bloggers and the MSM journalists? Yes. But it is not that they are untrained eccentrics home in their pajamas. (Half the writers for the Sunday New York Times are eccentrics home in their pajamas.) It is that they are independent and allowed to think their own thoughts. It is that they have autonomy and can assign themselves stories, and determine on their own the length and placement of stories. And it is that they are by and large as individuals more interesting than most MSM reporters.

[snip]

Now anyone can take to the parapet and announce the news. This will make for a certain amount of confusion. But better that than one-party rule and one-party thought. Only 20 years ago, when you were enraged at what you felt was the unfairness of a story, or a bias on the part of the storyteller, you could do this about it: nothing. You could write a letter.

When I worked at CBS a generation ago I used to receive those letters. Sometimes we read them, and sometimes we answered them, but not always. Now if you see such a report and are enraged you can do something about it: You can argue in public on a blog or on TV, you can put forth information that counters the information in the report. You can have a voice. You can change the story. You can bring down a news division. Is this improvement? Oh yes it is.

Some think bloggers and internet writers of all sorts are like the 19th century pamphleteers who made American politics livelier and more vigorous by lambasting the other team in full-throated broadsides. Actually, I've said that. And there are similarities. But it should be noted that the pamphleteers were heavy on screeds and colorfully damning the foe. The most successful bloggers aren't bringing bluster to the debate, they're bringing facts--font sizes, full quotes, etc. They're bringing facts and points of view on those facts that the MSM before this could ignore, and did ignore. They're bringing a lot to the debate, and changing the debate by what they bring. They're doing what excellent reporters would do.

They will no doubt continue to be the force in 2005 that they have been the past few years. Meantime the MSM will not disappear. But it will evolve.

[snip]

But everyone will buy the networks when they sell what they're really good at, which is covering real news as it happens. Tsunamis, speeches, trials--events. Real and actual news. They are really good at that. And there is a market for it. And that market isn't over.


We will continue to aspire to breach the walls of the castle known as the Morgan Center. We will continue to attempt to bring you facts and analysis based on facts.

When he have a breaking story, we will continue to report it. When we see Morgan Center spin, we will point it out and we will analyze the realities of the situation, not a fairy tale world that some would have you believe.

You can help by emailing us and contributing in the comments section. We won't censor anyone as long as you follow the board rules (and when we say namecalling, we mean don't call anyone an @sshole, we don't mean it's not okay to point out the total lack of logic of KD, the Morgan Center and their peons).

This is a reality-based community, we're trying to provide a forum for Bruin fans of all types, even if you disagree with us.

The newspapers and television stations aren't going to give it to you straight, and increasingly message boards and such are not going to either. That's what we're here for.
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